脚气是令人尴尬的东西，它的"强大威力"一直是各种除脚气产品生产商在广告中运用得最多的元素。其实一直以来，脚气对人类的伤害并不是最大的，它对袜子的伤害才是永恒的，因此产生了"臭袜"这一流行词。
Ephydrol在其除脚气广告里同样也运用了类似的创意，但这一次，袜子成了主角。
EPHYDROL，一款专为臭脚分子准备的产品，估计和“神奇”治脚气差不多。脚能臭到这一步也确实很无敌了。本来脚气是一件很让人尴尬而且郁闷的事情，抛开诸如“脚气，咋整？”这样扭扭捏捏的表达，就好像ED不好意思去买伟哥一样。反其道而行之，让使用者开怀一笑，终于可以大大方方地去买你的产品了，何乐而不为!
This campaign got sent in and nominated for the previous Adprint festival, but unfortunately didn’t make it to the prize winners. Nevertheless, quite an amusing campaign with very entertaining images. The one with the soldier is really way too funny. I can think of a dozen of products that could replace the socks, like cheese and so on, which would make the concept very useful in different contexts. I love these. Great job!
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